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The Project
Nectar Labs was approached by a member of our local network to develop a system to house their sports betting algorithm, an application to allow users to access it, and various automation systems to improve user experience and monetize the service.
Objectives & Goals
Enable users to access daily betting algorithm selections spanning various categories like MLB, NBA, and NFL
Enhance the experience with added features such as leaderboards for accurate bets and the option to share picks
Establish a subscription-based service enticing users with premium access
Our Process
Figma
FlutterFlow
Timeline
Design: 2 Months
Development: 3 Months
Maintenance: Ongoing
Business Challenges
- Transforming the EdgeSports algorithms into an easily–accessible UI
- Creating a free & premium subscription to fund further R&D into other sports
- Differentiating the app from leading industry competitors
Put the Ball in Your Court
The “Edge” in “EdgeSports” comes from its novel betting algorithm. Competitors like FanDuel or DraftKings lack comparable free offerings to attract new users to their community. Providing precise betting tips serves as an excellent incentive for initial usage, while the communal aspect aids in retaining users within the subscription system.
Quantitative Research
In our pursuit of creating an effective sports betting app, our journey began with a dive into the industry's history. Our findings formed the foundation of the app's development, shaping its features and strategies to meet the needs of EdgeSports users.
Observations
$182B
Projected global revenue of sportsbetting in 2030
37
Number of states where sports betting is legal
64%
Percentage of bettors who conduct research prior to placing a bet
24%
Percentage of bettors who pay for expert picks
55%
Percentage of online bettors who use their mobile phones to place a bet
Our Solution
How did we solve our client's needs?
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Simplified UI that only shows key insights
Free & premium subscription options to cater to risk levels
Competitor Analysis
Action Network
Leading platform for accumulating insights on expert sports betting recommendations
Features :
- Betting odds from different sports books, picks offered by community members & premium analytic models
- Wide range of media, including podcasts, articles, newsletters, and videos relating to sports betting
DraftKings
Leading platform on gamifying the sports betting experience
Features :
- Sports book allowing users to place bets in select states and participate in events for cash prizes
- Limited range of media, including articles and videos relating to sports betting
Future Plans
Further enhance the social networking dimension of the EdgeSports app by enabling users to share their sports picks, follow others, upgrade the algorithm for more precise predictions, and expand the range of sports covered by the algorithm.
User Persona
Tyler Watson
About
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Description
Tyler is a young professional who recently found sports betting as a way to combine his interest in data analytics and passion for watching sports with his friends.
A day in their life
- At work, he ensures that all servers, networks, and IT infrastructure are running smoothly.
- In his free time, he loves to watch soccer and UFC.
- He and his friends make bets with each other on certain outcomes of the sports events.
Maslow Pyramid
Pain points
- Tyler learns that some of his friends use the Internet to gain knowledge on likely sports outcomes.
- He doesn’t know where to look for resources that he can understand simply.
My friends and I are pretty competitive with each other. We like to wager on soccer matches, but lately I’ve been on a cold streak. I’m looking for a tool that can help me start beating them again.
My friends and I are pretty competitive with each other. We like to wager on soccer matches, but lately I’ve been on a cold streak. I’m looking for a tool that can help me start beating them again.
User Flows
Scenario 1 :
Onboarding
Scenario 2 :
Viewing different picks on a premium plan
Feature Breakdown
Onboard Screen
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Sports Book Selection Screen
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Home Screen
Screens
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