Nectar Labs
The Project
In light of the pandemic, Explore Eden was founded as a way to adventure into the outdoors, in a private environment catered to the user’s desires. From primitive campgrounds to posh glamping arrangements, Explore Eden embodies the adventurer in us all.
Objectives & Goals
Encourage outdoor exploration on privately-owned land.
Provide an opportunity for land-owners to cashflow their property.
Our Process
Discover
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Define
Ideate
Design
Business Challenges
- Growing a sustainable segment of land-owners and guests
- Finding ways to innovate in a growing hospitality industry
- Identifying markets to expand the platform
The New Way to Explore
Explore Eden simplified the outdoor experience by catering to each of its users. Want to enjoy the perks of nature without all the heavy lifting? The glamping package sets up and disassembles the campsite for you. Have a romantic outdoor getaway in mind? Choose from the growing list of luxury cabins available.
Quantitative Research
Outdoor recreation has been a booming industry due to the COVID-19 pandemic. Data suggests that providing a more accessible platform of entry into the camping and glamping lifestyle will be supported by our audience.
Observations
46%
Percentage of prospective campers who desired to explore the outdoors after isolating during COVID lockdowns
21%
Increase in camping participants in the US from 2019 to 2020.
76%
Percentage of adolescents who stated that spending time in nature alleviated pandemic-related stress
Our Solution
How did we solve our client's needs?
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Offered a range of experiences for users to choose from
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Provided expert services for land-owners to list their property for booking
Competitor Analysis
Airbnb
Leading platform for booking diverse accommodations worldwide, connecting travelers with hosts who offer unique lodging options such as homes, apartments, and vacation rentals
Features :
- Global reach that aids travelers in finding accommodations in numerous countries and regions
- Wide range of media, including podcasts, articles, newsletters, and videos relating to sports betting
Hipcamp
Specialized platform focused on campsite booking, ranging from rustic to glamping experiences across various natural settings
Features :
- Promotes sustainable camping options, aligning with the values of environmentally-conscious travelers
- Add-ons that include guided hikes and workshops with land hosts
Unique Features
- Ability to upgrade a primitive campsite to a luxury glamping experience
- Ease of onboarding and hands-on customer support, including free professional landscape photography, to prospective land-hosts
- Exclusive stays not listed on other platforms
User Persona
Laura Thompson
About
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Description
Laura is an accountant and mom of 3 who recently bought a plot of land with her husband. They had plans to build a vacation cabin, but have hit a financial obstacle. Laura is interested in finding a way to monetize the land in the meantime.
A day in their life
- Laura starts her work day by reviewing financial documents, such as tax returns, financial statements, and audits.
- In her free time, she researches what she’ll need to build her family’s dream cabin.
- Laura enjoys spending the weekends at a campsite with her husband and 3 children.
Maslow Pyramid
Pain points
- Needs a way to generate passive income to save up for her dream cabin while not sacrificing time away from her children.
My family and I love being in the outdoors. Opening our land up for campers to explore it would be an amazing opportunity for us to save up for our dream vacation cabin.
My family and I love being in the outdoors. Opening our land up for campers to explore it would be an amazing opportunity for us to save up for our dream vacation cabin.
User Flows
Scenario 1 :
Onboarding
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Scenario 2 :
Viewing different picks on a premium plan
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Feature Breakdown
Dashboard
Browse Destinations
Map View
Screens
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